Gibraltar Renewable Energy Group Brand Launch: A New Era of Clean Energy
Terrasmart is a leading provider of solar energy solutions, and they commissioned our director and producer Antonio Parada to create a brand video for their livestream. The video featured Terrasmart President Ed Mckiernan, Sr. Director of Marketing Joanna Roger, Dean Vukovic, and Bill Vietas, Founder of RBI Solar. The livestream was a huge success, with over 2,000 viewers tuning in. We are grateful to Terrasmart for the opportunity to work with them, and we are excited to see what the future holds for this innovative company. Visit us at Engage Collective to learn more about video production services.
SHAKIRA WAKA-WAKA IS THE MOST BELOVED, MOST STREAMED WORLD CUP ANTHEM OF ALL TIME
Antonio Parada was the Creative Producer that contributed to the success of the campaign: +3bn views with an undeniable global impact. Waka Waka was developed and conceptualized by Shakira along with Antonio Navas. The Engage Collective team was responsible for curating and selecting the most relevant moments in the history of the soccer World Cups, video editing was done with high-end techniques, the same one used for the AVATAR movie of the Oscar winner James Camaron. FIFA and Sony first made broadcasts using Sony's latest system unveils 3DTV for the 2010 World Cup in South Africa.
LET’S TALKTHE NEW “ASÍ ES PAPÁ” CAMPAIGN, STARRING THE BORICUA SINGER TOMMY TORRES, CAPTURES THE ESSENCE AND DIFFERENT FACETS OF THE MODERN FATHER THROUGH THE DNA OF THE BRANDS ALLIED FOR THIS CAMPAIGN: L’OREAL BRAND CONTENT.
From a more sober and refined look to a more fun and casual one, the campaign shot in Miami seeks to redefine the new narratives of fatherhood in a world that is in constant movement, reinterpreting its identity and connection with the essence and sensitivity of the meaning of being a man today. The creative concept of the campaign was developed by the Sup3rnova agency in Puerto Rico, the different Short Film capsules were directed and produced by Antonio Parada and the photography and art direction was in charge of the photographer Aníbal Mestre, where through different atmospheres evoked by background lights, compositions and emotions, the essence of each perfume is represented with each color.
FORD AND MIAMI DOLPHINS PRESENTING: THE SIDELINE
The singular goal is to build a tight line of suspense from episode to episode. We illustrate in four 2-3 minute episodes the universal creation story as old as the bible and as common as remodeling a kitchen. Idea, Design, Creation and Use. A line from the end of each episode will function as lead-in to the following episode. The Conception, The Skeleton, The Operations and The Sideline experience. The Sideline Directed by Zak Powers
LET’S TALK“3 SIMPLE STEPS” ART DIRECTION BY ILLUSTRATOR NAZARIO GRAZIANO AND MOTION GRAPHICS DESIGN BY ALBERTO GARCÍA.
For this execution we use a visual combination of Motion Graphics with real footage to create a kind of information capsule where the viewer can see how they can get rid of boredom by following simple steps that can be applied immediately after the spot ends. The idea was to be able to divide the commercial into 3 simple and easy to remember steps: Entertainment without contracts. Online payments with ATH. More entertainment for less $$$.
THE CAR MAKER KIA MOTORS LAUNCHED ITS BRANDING CAMPAIGN WITH THE 60 SECOND SPOT “DANCER” AND A TEASER UPFRONT. DIRECTED BY ELIAS RESSEGATTI
We develop together with the creatives at TereSuarez a color code for each of the 4 parts, the 4 cars. To have a clear distinction between each “world” yet still a seamless transition and a colorful, fitting and poppy “Gesamtkunstwerk” (total work of art). Each of the 4 “worlds” can play within its color code; using footage and solid colors to create an easily distinctive environment, without having them clash. Dance was the main theme. A dancer (or two) for each car/world, a dance for each color, a style of music for each dance, yet all seamlessly integrated into a wonderful 60 second spot: this is the goal. And following here is my way of getting there.
LET’S TALKCOCA-COLA CELEBRATING 100TH ANNIVERSARY OF ICONIC BOTTLE.
A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground. This was the vision for the Coca-Cola bottle, which turns 100 years old. We were contacted by the creative team of DDB Latina Puerto Rico to develop the anniversary campaign of the famous bottle, the scope of work ranged from the master illustration for the product such as cans, bottles, POP material and digital, along with television commercials. The illustration was "Pin up" style evoking the golden years of advertising back to the 1950's. The art direction and illustrations were created by Andrea Sipl, Emmy Award winner, and the traditional animations by Gabriel Sagel and Juan Sparano.
TROLMAN, GLASER & LICHTMAN, WE WON A WEBBY AWARDS FOR BEST LOCAL CAMPAIGN IN NEW YORK
Every now and then someone else is responsible for our malaise, our suffering. This is where the law office of Trolman, Glaser & Lichtman steps in. Fighting for the little man, the seemingly powerless. Our suffering is not just impacting our own life. It puts a strain on those around us, our families, our communities. This is the main theme behind the “Connections” TV campaign. “Connections” shows 4 different stories of possible maltreatment, lack of security measures, and preventable human errors. The emphasis is on “possible”. Four situations that each could have a horrible outcome, could cause suffering. Four moments that could alter the protagonists’ families lives forever. Yet we’re left wondering: what will happen? Did it all go well this time? Will it be different tomorrow, the next time? Will a family be left without a father, a mother?
LET’S TALKWUSTHOF ONE OF THE MOST RESPECTED AND TRUSTED BRANDS IN THE KITCHEN-KNIVES UNIVERSE.
A Our job was to develop the editing and post-production of the digital campaign for Wusthof where 3 mini-documentaries were made featuring the most relevant young chefs in the United States: Richie Nakano, Camas Davis and Jonathon Sawyer, the stories were set in three different cities San Francisco, Portland and Cleveland and tactical pieces were created to promote the dishes of the audacious chefs. These pieces were winners of the Clio Awards for best digital campaign.
URBAN ARTIST COSCULLUELA TOOK OVER THE COLISEO DE PUERTO RICO DURING TWO SOLD OUT CONCERTS FOR THE LONG AWAITED, COSLISEO II.
This was a Kamikaze mission when we were contacted by the Cosculluela team to develop the concept and mix media execution for the visuals of the 3 hour concert. Custom pieces were developed under the creative direction and production of Antonio Parada, the art direction was in charge of Alberto García and Alex Wright. The project had a team of 8 motion graphics artists, 3D artists and editors. Additionally, a day of filming was held with the urban artist, models and dancers. The urban artist broke his own sales record selling over 25 thousand tickets for both concerts.